Your brand in AI.
Better questions first.
Practical field notes on AI share of voice.
Read the evidence. Understand the score. Decide what to do.
Start with the number.
The fundamentalsYour AI share of voice is 12%. Of what?
A small change to the denominator can turn a success story into a very different conversation. Here’s how to read the fraction.
Read the guide 3 minWhat are you trying to work out?
How do I calculate AI share of voice?
Your AI share of voice is 12%. Of what?
Which buyer questions should I track?
The hardest part of AI tracking is choosing the questions.
Can I trust my AI visibility score?
Your AI visibility moved. Did anything actually change?
Is a citation the same as a recommendation?
Mentioned. Cited. Recommended. Know the difference.
What should I do to improve my visibility?
The AI recommends your competitor. What should you do next?
Does AI share of voice belong in my KPI report?
Can AI share of voice survive a board meeting?
When is an AI visibility tool worth paying for?
Should you pay for an AI visibility tool?
Is AI describing my brand correctly?
AI mentions you. Does it have the right company?
Do I need SEO, AEO or GEO?
Three acronyms. What work actually changes?
Can I measure AI visibility for free?
Before buying a dashboard, make this small spreadsheet.
Put your brand
to the test.
A focused look at who AI recommends, with the evidence behind every finding.